Vector Marketing

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Vector Marketing is the domestic sales branch of Cutco Corporation, tableware producer and multi-level marketing organization Olean, New York. Vector Marketing Corporation is the company's sales division. ALCAS Corporation is the parent company.

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History

Vector Marketing Corporation is a wholly owned subsidiary of Cutco Corporation. The company is from a joint venture between Alcoa and Case Cutlery known as Alcas Corporation. In 1947, It completed a plant in Olean, New York, and sent the first set of Cutco Cutlery that year. In 1974, Alcoa bought Case Cutlery shares in Alcas.

In 1982, members of Alcas management bought the company in purchasing management, and in 1985 they acquired Vector Marketing, originally an independent distributor of Cutco Cutlery which was established in 1981. In 2009, Alcas changed its name to Cutco Corporation, with its domestic sales vector subsidiary.

In 2011, Vector has more than 200 offices across the US and contracts about 60,000 student workers each year to do beginner-level sales jobs.

Maps Vector Marketing

Business model

Vector Marketing is a multi-level marketing company that builds its sales force through advertisements through newspapers, direct marketing, word of mouth, advertisements posted, letters and various media on the internet. They recruit sales representatives from high schools and colleges in the United States and Canada, sometimes through affiliate errors with schools. Students are hired as independent contractors to sell Cutco products (especially kitchen knives) to customers, usually friends and family members, through one-on-one demonstrations.

Several former independent contractors Vector have accused Vector Marketing of deceptive business practices. Companies often advertise in newspapers and flyers posted on bulletin boards on campuses, but rarely do they explain the nature of the work.

In addition to the vague job descriptions, Vector Marketing's compensation policy is often criticized. The previous Vector Marketing requires sales representatives to make a refundable bail for procuring a set of knives for a demonstration. But the practices have changed and the representatives are no longer required to make a security deposit. They lent a knife and were given some as gifts for the achievement of their "Fast Start" sales. Students working for Vector Marketing as an independent contractor are not reimbursed for transportation costs and other general business expenses while working, or for the time they spend in training sessions.

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Legal Charges

Vector Marketing has been sued several times. In 2003, a successful recruitment in a lawsuit against Vector for failing to comply with the labor law in New York, established a group, Student Against the Vectors of Exploitation (SAVE). In 2008, Alicia Harris filed a federal class action suit against Vector. Harris alleged that Vector violated California and federal labor laws by failing to pay enough wages and forcing employees illegally to patronize the company. The case, Harris v. Vector Marketing Corporation , is awaiting final settlement approval for US $ 13 million before Judge Edward M. Chen. Vectors were prosecuted in 1990 by the Arizona Attorney General. Arizona and Vector agreed on a settlement that marked a series of state actions against the Vector Vector manager that spanned seven years. Vector agreed not to misrepresent the compensation system as part of the settlement. In 1994, Wisconsin instructed Vector to stop giving dishonest information to recruiters.

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References

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External links

• Official website

Source of the article : Wikipedia